将时装发布会的场所选在一家书店里，不愧是一个胆大而讨人喜的推广策划，特别是此品牌的服饰风格与复古vintage，传统tradition，时尚fashionized tune等名词相关时，书店大气，怀旧的文艺氛围衬托的是品牌的内涵与目标定位人群。
这让我想到了今天晚上在电视上看到的一则飞利浦生活创意广告，主人公的相识相遇一见倾心的故事就是从一家小书店里展开的。而广告中这家小书店里的场景，就是我很喜欢的上海渡口书店。（虽只看了一遍，但应该就是渡口书店。）如果说这个品牌它倡导的是一种品质生活，提倡美好生活节奏，真爱相伴相随的人与人之间的关系，并将这一切理念与渡口书店联系起来，那我相信，一家书店，它的成功也将从这里开始。
书店的经营与管理应该朝着生活阅读品牌方向发展，这将是中国独立书店未来的必经发展道路。
关于Minotaur Fashionized Bookseller书店活动介绍：
Imagine, if you will, an urban bookstore filled with antique and new printed matter, intermitted with fashionable items, including PORTER collaboration accessories, Cordura twill belt and more… This was the premise behind the Fall/Winter 2009 Collection Lookbook for MINOTAUR & MUG, a progressive Japanese fashion label established by Eiichi Izumi. Under the direction by graphic designer Tyler Askew and photographer Jason Lewis, both friends of Freshness, the so-called MINOTAUR | MUG Fashionized Book Store MBS lookbook theme was based on the many peasant surprises you will find on any brief trip to vintage bookstores in New York City. Sometimes layered among dusted book covers and Life magazines would be a forgotten vinyl records, a embroidered bookmark, or just a simple relic from century passed. And starting today, both MINOTAUR & MUG will carry over the lookbook theme and transform portions of department store ISETAN Shinjuku flagship into the makeshift MINOTAUR Booksellers The temporary store-in-store will offer many products from Fall/Winter 2009 Collecton as well as exclusive offerings, including a limited edition golden BE@RBRICK.
书店位于日本东京，亦在纽约开设分店。