苏菲独立书店
1 如何分配书店店员 书店面积/30 = 书店店员人数
2 加强对店员的培训 对于招聘的营业员，要不断对其进行业务培训，培训的重点是书店的定位，待客的技巧和促销技巧。
在国外，营业员的培训工作是书店经营中非常重要的一项。一位德国图书经销商在参观了中国的一些书店建议说：“书店的氛围营造业应该包括员工素质的培养，很可惜，大多数中国书店的管理者还没有意识到这一点。我在书店里经常看到没精打采的销售小姐，要么在聊天，要么在干其他的事情，很少有人主动去关系顾客的要求。虽然每个书店都有很多工作人员，但我怀疑他们是否真的指导他们的责任所在，因为他们经常像踢球一样把责任推来推去。我不知道造成这种局面的原因是员工对工作没有责任心还是书店根本没有员工培训，只是把他们当作卖书的而不是专业的图书从业者。在德国，有很多的销售小姐都是从卖书开始而后成为销售经理，最后成为专业的图书经销商。”
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Eight months after Nach Waxman opened up his Kitchen Arts & Letters bookstore on Manhattan’s Upper East Side, a man from the neighborhood came inside, looked around, and said, “You’re still here? I told my wife you wouldn’t make it”
More than two decades later, Waxman’s homage to gastronomy is still making it. Devoted exclusively to selling books on all aspects of cooking, food, and wine, Kitchen Arts & Letters was considered an oddity when it opened for business in 1983. Today, it’s an even rarer creature: The successful independent bookseller.
DIFFERENTIATING TO COMPETE. At a time when many small, independent shops have closed for good, unable to compete with the online behemoths or supersize chain stores, Waxman has remained part of a resilient group of bibliophiles that adhered to their own retailing tactics and, in many cases, not only survived but also thrived. Like successful small businesses in a number of industries, Waxman used grassroots marketing and specialization to fend off bigger rivals.
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